HOME IS WHERE MY HEAD IS. HEAD IS WHERE MY BEANIE IS.
Making things is making decisions. Which principles do you follow? Which people do you work with? Do you want to make a difference or just make money? Our roots, the Austrian Alps, help us to answer these questions. When ripping up the powder there is no doubt about what life should feel like. It’s the same when we are developing our products. The Alps stretch out over 1200 kilometres. From France to Italy, Switzerland, Germany, Austria and all the way to Slovenia. Mountains don’t recognise borders. They are literally rock-solid and fragile as an eco system at the same time. They connect men and nature in a way only extreme environments can do. Things we make are inspired by the culture, traditions and history of the Alps and it’s surrounding areas. Deliberate, sustainable and wilful. Here, in the heart of Europe, we have everything we need at hand. Inspiration, creativity, skills and materials. But more importantly, we have people around us who share our views on life and are fun to work with. We earn our living by doing this, but not at any price and certainly not at the expense of our families and friends, the environment or the things we believe in. This is Grownupstuff.
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MADE OF STEEL. MADE OF FIRE. FILLED WITH MADNESS AND DESIRE.